Privacy Policy

Preamble

With the following privacy policy we would like to inform you which types of your personal data (hereinafter also abbreviated as "Data") we process for which purposes and in which scope. The privacy statement applies to all processing of personal data carried out by SwipeMinds (hereinafter referenced as "We" and "Us"), in the context of providing our services and in particular on our websites, and within external online presences, such as our social media profiles (hereinafter collectively referred to as "Online Services").

Controller

Overview of Processing Operations

Categories of Processed Data

• Event Data (Facebook) — data transmitted via Facebook pixels relating to persons or their actions; includes information about website visits, interactions with content, functions, app installs, product purchases, etc.
• Content Data (e.g. text input, photographs, videos).
• Contact Data (e.g. e-mail, telephone numbers).
• Meta/Communication Data (e.g. device information, IP addresses).
• Usage Data (e.g. websites visited, interest in content, access times).

Categories of Data Subjects

• Prospective customers.
• Communication partners (Recipients of e-mails, letters, etc.).
• Customers.
• Users (e.g. website visitors, users of online services).

Purposes of Processing

• Provision of our online services and usability.
• Conversion tracking (Measurement of the effectiveness of marketing activities).
• Office and organisational procedures.
• Marketing (e.g. by e-mail or postal).
• Feedback (e.g. collecting feedback via online form).
• Contact requests and communication.
• Profiles with user-related information (Creating user profiles).
• Remarketing.
• Provision of contractual services and customer support.
• Custom Audiences (Selection of relevant target groups for marketing purposes or other output of content).

Legal Bases for the Processing

Transmission of Personal Data

In the context of our processing of personal data, it may happen that the data is transferred to other places, companies or persons or that it is disclosed to them. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are embedded in a website. In such a case, the legal requirements will be respected and in particular corresponding contracts or agreements, which serve the protection of your data, will be concluded with the recipients of your data.

Data Processing in Third Countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of third party services or disclosure or transfer of data to other persons, bodies or companies, this will only take place in accordance with the legal requirements. Subject to express consent or transfer required by contract or law, we process or have processed the data only in third countries with a recognised level of data protection, on the basis of special guarantees, such as a contractual obligation through so-called standard protection clauses of the EU Commission or if certifications or binding internal data protection regulations justify the processing (Article 44 to 49 GDPR).

Erasure of Data

The data processed by us will be erased in accordance with the statutory provisions as soon as their processing is revoked or other permissions no longer apply (e.g. if the purpose of processing this data no longer applies or they are not required for the purpose). If the data is not deleted because they are required for other and legally permissible purposes, their processing is limited to these purposes. The data is blocked and not processed for other purposes.

Use of Cookies

Cookies are small files that contain data from visited websites or domains and are stored by a browser on the user's computer. A cookie is primarily used to store information about a user during or after his visit within an online service. Stored information may include language settings, login status, a shopping basket, or where a video was viewed. The term "Cookies" also includes other technologies that fulfil the same functions as cookies (e.g. if user information is stored using pseudonymous online identifiers, also referred to as "User IDs").

The following types and functions of cookies are distinguished:

• Temporary cookies (also: session cookies): Deleted at the latest after a user has left an online service and closed his browser.
• Permanent cookies: Remain stored even after closing the browser. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again.
• First-Party Cookies: Set by us.
• Third-party cookies: Mainly used by advertisers (so-called third parties) to process user information.
• Necessary (also: essential) cookies: Required for the operation of a website (e.g. to save logins or other user inputs or for security reasons).
• Statistics, marketing and personalisation cookies: Used to measure a website's reach and when a user's interests or behaviour are stored in a user profile.

Provision of Online Services and Web Hosting

In order to provide our online services securely and efficiently, we use the services of one or more web hosting providers from whose servers the online services can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services.

The data processed within the framework of the provision of the hosting services may include all information relating to the users of our online services that is collected in the course of use and communication. This regularly includes the IP address and all entries made within our online services.

Contacting Us

When contacting us (e.g. by contact form, e-mail, telephone or via social media), the data of the inquiring persons are processed insofar as this is necessary to answer the contact enquiries and any requested activities.

Newsletter and Electronic Communications

We send newsletters, e-mails and other electronic communications (hereinafter referred to as "Newsletters") based on legitimate interest to advertise our products and services. Insofar as the contents of the newsletter are specifically described within the framework of registration, they are decisive for the consent of the user. Otherwise, our newsletters contain information about our services and us.

Double opt-in procedure: The registration to our newsletter takes place in general in a so-called Double-Opt-In procedure. This means that you will receive an e-mail after registration asking you to confirm your registration. This confirmation is necessary so that no one can register with other people's e-mail addresses.

Measurement of opening rates and click rates: The newsletters contain a so-called "web-beacon", i.e. a pixel-sized file, which is retrieved from our server when the newsletter is opened. This information is used for the technical improvement of our newsletter based on technical data or target groups and their reading behaviour.

Online Marketing

We process personal data for the purposes of online marketing, which may include in particular the marketing of advertising space or the display of advertising and other content (collectively referred to as "Content") based on the potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar procedure in which the relevant user information for the display of the aforementioned content is stored. The IP addresses of the users are also stored; however, we use IP masking procedures (pseudonymisation by shortening the IP address) to protect user privacy.

Services used: Google Analytics (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland), Facebook Pixel and Custom Audiences (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland).

Profiles in Social Networks (Social Media)

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us. We would like to point out that user data may be processed outside the European Union.

In addition, user data is usually processed within social networks for market research and advertising purposes. For a detailed description of the respective processing operations and the opt-out options, please refer to the respective data protection declarations and information provided by the providers of the respective networks.

Changes and Updates to the Privacy Policy

We kindly ask you to inform yourself regularly about the contents of our data protection declaration. We will adjust the privacy policy as changes in our data processing practices make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

Rights of Data Subjects

As data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 21 of the GDPR:

• Right to Object: You have the right, on grounds arising from your particular situation, to object at any time to the processing of your personal data which is based on letter (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions.
• Right of withdrawal for consents: You have the right to revoke consents at any time.
• Right of access: You have the right to request confirmation as to whether the data in question will be processed and to be informed of this data and to receive further information and a copy of the data.
• Right to rectification: You have the right to request the completion of the data concerning you or the rectification of the incorrect data concerning you.
• Right to Erasure and Right to Restriction of Processing: In accordance with the statutory provisions, you have the right to demand that the relevant data be erased immediately or, alternatively, to demand that the processing of the data be restricted.
• Right to data portability: You have the right to receive data concerning you which you have provided to us in a structured, common and machine-readable format.
• Complaint to the supervisory authority: In accordance with the law and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority.

Contact Us

If you have any questions about this Privacy Policy, you can contact us:

• By email: hello@swipeminds.com
• By visiting our website: www.swipeminds.com